At Citi Bike, we developed a program called Bike Angels. This is a program where members earn points and rewards for taking a bike from
a particularly crowded docking station or leaving a bike at a depleted one.
• A Bike Angel member sees points on the map.
• They can maximize points towards the leaderboard.
• Bike Angels rebalancing mores are 60-75% cheaper than rebalancing by van.
• Customers LOVED Bike Angels, with an NPS > 60% for the program.