SRM
Deliverables
Cover + Article Spread Design
The Challenge
Sexuality, Reproduction and Menopause (SRM) is a review journal for those professionals who work in women’s health and is a supplemental publication to another magazine, OBG Management. SRM wanted to distinguish itself from its parent publication in look and feel but still remain connected in brand, as the publications are delivered together.
The Solution
We designed a logo that belongs to the OBG brand but gave SRM a more modern look, opting for bolder colors, greater use of graphics and imagery and sans serif typefaces that appeal to the slightly younger demographic.
