Encore
Deliverables
Website + e-Newsletter / Logo / Brochure
The Challenge
Encore is an organization of community volunteers who support San Francisco Ballet with a variety of activities. They sought to broaden their audience, attract new members and increase their donor base through an integrated marketing campaign combining print and electronic media.
The Solution
We developed a new campaign that included a new brand, website, e-newsletter and brochure. The pieces were seamlessly integrated through a modern and progressive graphic and typographical look and feel that reflects the style of performances and educational events Encore supports. The bold, rich color palette pulls readers into the pieces and visually transports them to these exciting and eclectic events. The more modern and refined branding helped enhance the image of the organization within the community and achieve its objectives.
